Hi Itcbj,
Yes, I was referring to pre-built warships. I could see a range of 1:700 scale capital ships and 1:350 scale smaller/littoral ships doing extremely well at retail. Not sure if subs would light anyone's fire, but there's no harm in trying. Perhaps starting with a Type VII U-Boat and seeing how the collectors react.
As for pricing, the Dragon range is now roughly 100% above its original retail. The Wittmann tank originally carried an MSRP of $9.99. I remember going to one show as a vendor and no one was interested. When we were packing up, another vendor offered us $7 a pop to sell the 7 we had so I took it. AHHHH!!! <g>
I still think there's a strong market for 1:72 scale armor so long as it doesnt go above $19.99. Beyond that, and the customer starts to compare the item with the next scale up. For instance, you can buy a Hobby Master 1:48 scale King Tiger for roughly $27-$32. Its a lot bigger and more imposing and, if you're not into wargaming, would probably purchase it rather than the most exquisitely detailed 1:72 tank at say a few dollars less.
Anyway, I remember when someone remarked a year or two ago, that added competition would be a breath of fresh air. Sometimes it has the opposite effect. Manufacturers can be so afraid to plunk down money for tooling cause of the competition that no one wants to ante up first. Right now, we have a lot of gunslingers at the table with few willing to call the bet!
Lightning2000's comments are not to be taken as gospel or rule of thumb. Sometimes he just needs to lay down and count sheep, if of course, he's lying down in a dewy pasture...<g>
Lightning2000
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