The Way Ahead..
Posted: Sat Feb 17, 2007 5:01 pm
Just a few thoughts and ideas here gleamed from previous forum posts.
I think we all agree there is little if anything we can do as 1/18 collectors that will influence new product development. We put together all these wish lists but it never really comes to fruition unless its already planned for production.
So what’s The Way Ahead over the next several years. Current and future enthusiasts will probably purchase 1ea of every new 1/18 airplane as they are released when they can find them on the market and maybe a repaint here and there. 1/18 will still be supported by buyers who dont want to pay more than $40 and those that will pay more for a premium airplane and those that buy both.
The companies will still push the repaints and the market will probably be saturated and maybe overstocked. Anybody looking to purchase a 5th Mustang (another repaint) for your collection next year?
I’d say sometime after you purchase your 6th airplane in 1/18 you realize that man these things are big. I finally took my 1/18 fleet and hung each one individually on the wall because my ceiling looked like a bat cave and I need more room for future releases. Like most of you I am to the point now if I have one type of 1/18 airplane I am not going to buy the exact same airplane with just a repaint. Hold hat thought for now
1/18 has a great opportunity to enter the niche of the traditional plastic Modeler. If you look at the modeling websites such as Large Scale Planes, Cybermodeler, Modeling Madness, Fine Scale Modeler etc. there are new reviews for 1/18 airplanes and 1/32 21C kits, pictures of modifications done to 1/18 scale aircraft and armor, forum questions about availability of after market photo etch and decals etc. There are positive comments about the scale, quality and the price compared to the more expensive traditional plastic models and even hype about the new F-4 Phantom.
Probably most significant are comments about bringing fresh air and marketing to the plastic modeling hobby if they continue to expand their range of models and distribution outlets (… sounds familiar) but to gain momentum in this market its going to take something more than just a pre-built ready-to-display plane straight from the box. If this niche is willing to pay $100 for a complex Trumpeter P-38 in 1/32 scale what do you think they would pay for a huge 1/18 scale P-38 that can be built and detailed.
So here are some product recommendations that I believe will give the 1/18 community the WOW (I-gotta-have-it) Factor, will appeal to the discriminating collector and the traditional plastic modeling community and provide additional sales opportunities to existing product lines.
1/18 Conversion Group Series (Premium Price)- Prepainted or sold with base paint scheme similar to the Admiral Toys Silver 86, with painted or unpainted cockpit. Can be painted to suit the builders need. Build one of many different variants out of the same box. Includes different conversion parts including interchangeable Props, cowlings, canopy, external stores and decal sheet. Motorized prop and lights?
1/18 Scale Combat Group Series - Build it ready-to-display right out of the box or build it as a Battle Scarred Veteran. Comes with extra battle damaged parts like damaged wing with exposed wig ribs, damaged rudder, aileron and or elevator. Can also be sold as a conversion plane (Premium Price).
1/18 Scale Phantom Series (Premium Price) – The ULTIMATE COLLECTIBLE and showcase for the 1/18 Scale. The first 1/18 manufacturer that builds this one will go down in history for setting a new standard.
Can be produced similar to the old (no longer in production) Monogram 1/48 Scale visible B-17 with port-side fuselage casting in clear plastic to see the fuselage detail inside or produced much like the motorized 1/32 scale Monogram Phantom Mustang Model (now produced by Revell).
The Phantom Series features would include a transparent fuselage and wings revealing the inner structure
of the airplane. Comes with electric motor to spin the propeller(s). The aircraft is mounted on a base that contains the batteries and controls for the engine. If you look at the 1/32 scale Phantom Mustang there really is not a significant amount of detail once the aircraft is built but it still is pretty tight.
I think we all agree there is little if anything we can do as 1/18 collectors that will influence new product development. We put together all these wish lists but it never really comes to fruition unless its already planned for production.
So what’s The Way Ahead over the next several years. Current and future enthusiasts will probably purchase 1ea of every new 1/18 airplane as they are released when they can find them on the market and maybe a repaint here and there. 1/18 will still be supported by buyers who dont want to pay more than $40 and those that will pay more for a premium airplane and those that buy both.
The companies will still push the repaints and the market will probably be saturated and maybe overstocked. Anybody looking to purchase a 5th Mustang (another repaint) for your collection next year?
I’d say sometime after you purchase your 6th airplane in 1/18 you realize that man these things are big. I finally took my 1/18 fleet and hung each one individually on the wall because my ceiling looked like a bat cave and I need more room for future releases. Like most of you I am to the point now if I have one type of 1/18 airplane I am not going to buy the exact same airplane with just a repaint. Hold hat thought for now
1/18 has a great opportunity to enter the niche of the traditional plastic Modeler. If you look at the modeling websites such as Large Scale Planes, Cybermodeler, Modeling Madness, Fine Scale Modeler etc. there are new reviews for 1/18 airplanes and 1/32 21C kits, pictures of modifications done to 1/18 scale aircraft and armor, forum questions about availability of after market photo etch and decals etc. There are positive comments about the scale, quality and the price compared to the more expensive traditional plastic models and even hype about the new F-4 Phantom.
Probably most significant are comments about bringing fresh air and marketing to the plastic modeling hobby if they continue to expand their range of models and distribution outlets (… sounds familiar) but to gain momentum in this market its going to take something more than just a pre-built ready-to-display plane straight from the box. If this niche is willing to pay $100 for a complex Trumpeter P-38 in 1/32 scale what do you think they would pay for a huge 1/18 scale P-38 that can be built and detailed.
So here are some product recommendations that I believe will give the 1/18 community the WOW (I-gotta-have-it) Factor, will appeal to the discriminating collector and the traditional plastic modeling community and provide additional sales opportunities to existing product lines.
1/18 Conversion Group Series (Premium Price)- Prepainted or sold with base paint scheme similar to the Admiral Toys Silver 86, with painted or unpainted cockpit. Can be painted to suit the builders need. Build one of many different variants out of the same box. Includes different conversion parts including interchangeable Props, cowlings, canopy, external stores and decal sheet. Motorized prop and lights?
1/18 Scale Combat Group Series - Build it ready-to-display right out of the box or build it as a Battle Scarred Veteran. Comes with extra battle damaged parts like damaged wing with exposed wig ribs, damaged rudder, aileron and or elevator. Can also be sold as a conversion plane (Premium Price).
1/18 Scale Phantom Series (Premium Price) – The ULTIMATE COLLECTIBLE and showcase for the 1/18 Scale. The first 1/18 manufacturer that builds this one will go down in history for setting a new standard.
Can be produced similar to the old (no longer in production) Monogram 1/48 Scale visible B-17 with port-side fuselage casting in clear plastic to see the fuselage detail inside or produced much like the motorized 1/32 scale Monogram Phantom Mustang Model (now produced by Revell).
The Phantom Series features would include a transparent fuselage and wings revealing the inner structure
of the airplane. Comes with electric motor to spin the propeller(s). The aircraft is mounted on a base that contains the batteries and controls for the engine. If you look at the 1/32 scale Phantom Mustang there really is not a significant amount of detail once the aircraft is built but it still is pretty tight.