Great question Tex, and glad you asked!
Foxhole Toys is an authorized Forces Of Valor/Unimax dealer, however, the company has an 'Exclusive' contract with Target Stores for ALL their "Bravo Team" 1:18 & 1:32 scale items. This means Foxhole Toys cannot order directly from the manufacturer and we have to purchase these at the $4.99 price point as well.
You may ask, why do we do this? Our answer is simple. We ship all over the world where Targets are not available and we ship to numerous customers who either have no access to Target or just can't seem to find the figures they want - or they simply don't want to hunt.
We have our troubles locating them too. The gang at Foxhole Toys are collectors just like our customers so we opt to 'hunt' these figures down and help supply the demand. At $12.99 each this barely covers our cost (which is why Foxhole Toys is the only e-tailer carrying the line). It gets expensive searching for the figures due to gas prices, time and expenses due to processing & merchant fees. We have considered dropping the entire line altogether, however we have a very strong and loyal customer base all across the US and in other countries who depend on us for their figures.
The folks at Forces Of Valor often send customers to
www.FoxholeToys.com because the line is not offered at Target.com (???)
Well, that's it in a nutshell Tex. We'd love to offer them cheaper and we hope someday the line will be made available to all retailers so the that availability and price will not be an issue and MORE figures and vehicles will be considered.
Cheers,
Matt